5 Lessons Travel Business Leaders Can Learn From The Viral Corn Kid to Develop a Corntastic Travel Business

An interview on TikiTok went viral last month in which a kid spoke poetically about his favorite food. It's corn; look at this. I can't imagine anything more beautiful than this, the boy said. The short interview contains everything needed to develop an effective sales and marketing strategy. I believe travel business leaders can learn a great deal from it.

1-Simplicity is key

"It's a corn" might sound innocent, but this effectively establishes the brand and its tagline when viewed from a business perspective. The digital age requires us to keep our brand messaging simple and direct so that our potential clients can quickly understand what our company represents, especially in fast-growing industries like travel and hospitality.

2- Create an environment that stimulates the imagination

In my limited experience with corn, I could not immediately understand the kid's excitement, but when he said it's corn with a "Big Lump of knobs.", it stimulated my imagination. Marketing professionals know how vital it is to describe your products or services in a way that sparks excitement, especially when it encourages people to imagine how they will use the product. It reminds me of the campaign of Greek National Tourism in 2021 called "All You Want Is Greece." This campaign was used to get people to imagine their time in Greece, and it worked perfectly, as Statista.com reports that they brought in more than 27 billion Euros through tourism activities in the same year. 

3- Understand your products and services key features

Another "corntastic" moment happened when the kid described some key characteristics of the corn; "it's juicy," he said. Selling your product or service well requires understanding its key features and their value to your current and potential customers. Getting into your customers' minds is key to convincing them to buy your product. Travelers will likely look up your products or services. Travel business leaders can no longer ignore the importance of knowing how to leverage services or products' key features because potential customers' interest is imperative if you want to remain successful.

4- Boost Engagement by Being Bold

Many marketing campaigns fail miserably in engaging people, especially potential consumers. During a recent conversation with two executives, we discussed marketing and passion for a specific industry. I always believe that marketing is a straightforward tool, and I think marketing professionals, who are passionate about a particular sector and specialize in the field, can affect incredible results. It's clear that the kid knows his product well enough to be bold about it, and he even understands that it is not for everyone. He said it doesn't have to be liked by everyone to be the best. It is essential to understand your product or service so that you can speak about it in a way that keeps people engaged and might excite them enough to purchase it quickly. 

5- Price your Product or Service Accordingly

The kid answered one dollar ($1) without thinking when asked what people should pay for corn. The corn was not being priced based on its production or transportation costs but on its value to him. A product's or service's price can vary depending on its value to consumers. When demand increases, the price will also rise; but isn't it always a matter of supply and demand? Or both demands and values are involved. Regardless of the case, we understand that customers are willing to pay a certain amount because the product or service brings value to their lives. Price your product and service accordingly