Several countries start to take into consideration the trends of consumers behaviour and expectation about the digital economy, which requires a significant shift not only towards digital Marketing and promotion, but also in capacity building and products development.
In 2010 the use of information and communication technology (ICT) had been introduced by Martelly/Lamothe government in Haiti. Part of the program requires every Minister in the government to create and manage different social media networks, including facebook and twitter. The following year’s Inter-American Development Bank (BID) decided to finance an e-government program, and this program was used to facilitate communication between the Haitian government and different leading organizations working in Haiti. The chambers of Senators and Deputies follow the step to create a law related to the use of electronic signature. But where do all these efforts lead? Are we currently taking advantage of new technologies to progress as a nation? Are we missing the opportunity to revolutionize the tourism sector using these technologies?
According to etourismfontier.com, starting in 2010 many countries have a focus on digital strategies. The growing importance of digital technology and social media in tourism creates challenges and opportunities for national and regional tourism organizations and tourism enterprises. It is evident that tourists are connected to the internet, using different travel app ever than before to get real-time information about their next destination, book their flight, book their hotel rooms, and sometimes use apps such as OpenTable to reserve their favorite restaurant. As a result, several countries start to take into consideration the trends of consumers behaviour and expectation about the digital economy, which requires a significant shift not only towards digital Marketing and promotion, but in also about capacity building and products development. And a great deal of new policy is being developed to address different issues that emerge. According to Social pervasive e-Tourism advisor (SPETA), an increased focus on digital and social media campaigns (utilizing online or mobile channels), to support and strengthen international tourism promotion, and to more effectively target key source markets. Many countries also recognize the need to develop the capacity of tourism service providers, and particularly SMEs, and are developing policies to facilitate the uptake and effectiveness of digital marketing and the use of social media/networks.
Since 2010, we are trying to bring more tourists back to Haiti; we started big PR and Marketing campaign, we even had some significant investments in Hotels across the country. But can we achieve our overall goal without real policies that can facilitate e-tourism, e-commerce, e-business registration and more? In conlusion the development of tourism in the 21 century, especially in 2017 can not happen if we do not take into consideration e-development. I believe personally believe it can happen, but not without the key players in the sector and the government.