The Haiti Tourism Market is in a unique position compared to other countries in the Caribbean; however, we still have some emerging businesses in the sector that need serious help when it comes to marketing and branding for them to become competitive locally or internationally. We are no longer in the era of handing out flyers, and brochures, these marketing strategies have been replaced by digital Marketing, and if you want to be taken seriously and get your share of the marketing, it is important to take this into consideration.
Your Potential Customers
Your online Marketing will be more efficient when you know your customers; this will help you determine how your marketing strategy will develop.
Small businesses usually do not have a big budget for marketing, and this is ok; Nevertheless, you can plan according to your small budget and determine what you can achieve with your budget and the kind of return you can have out of it
All businesses should know their strengths and weakness, but after identifying your customers and building a plan, you should know what sets you apart from your competitors. Know your products or services; it will facilitate you in the process of convincing potential customers.
Essential Elements you can include in your online Marketing plan
- Paid Advertising and SEO
- Directory listing
- Email Marketing
Learn more about Marketing and Branding for your Business get a copy of my book